A hot party along Egypt’s North Coast with Coca-Cola and 3,000 nICE mugs

We were overjoyed to help Coca Cola’s marketing team produced over 3,000 nICE mugs this past summer, helping spread the fun and coolness of drinking Coke from a glass made entirely out of ice.

Folks digging nICE mug in Egypt.  Photos: Robust Experiential

Folks digging nICE mug in Egypt. Photos: Robust Experiential

Producing 3,180 clear nICE mugs 8,000 miles from Minneapolis, MN is more than a math assignment.  We trained a production staff and shipped them custom made “man cave” trays to help create an efficient process to build nICE mug inventories for the big party.  The nICE mug production team started 10 days before the beginning of the event, producing and stockpiling nICE mug in a large mobile freezer, under the hot desert Egyptian sun by the shores of the Mediterranean Sea.

cokeegyptline

Thirsty Egyptians lining up for nICE mugs. Photo: Robust Experiential

Producing 3,180 clear nICE mugs 8,000 miles from Minneapolis, MN was more than a math assignment.  We trained a production staff and shipped them custom made “man cave” trays to help create an efficient process to build nICE mug inventories for the big party.  The nICE mug production team started 10 days before the beginning of the event, producing and stockpiling nICE mug in a large mobile freezer, under the hot desert Egyptian sun by the shores of the Mediterranean Sea.

 

“The nICE mug event turned out to be a big hit for Summer 2016″ declared Ali Zakaria, President, Robust Experiential, Marketing arm for Coca-Cola Egypt.

nICE mug loves spreading the beauty and fun of ice.

cokeegypt

 

 

 

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