Clint, A friend of mine, came to my backyard sauna session last night in great form. He shared so many great insights and ideas I literally had to get my little note pad out and jot some down. Here is #3:
“So many products are designed to be sold instead of used.”
This statement hit me like a ton of bricks. I know EXACTLY what this means. I see it everyday. So many false promises, cute claims, and overworked marketing campaigns cautiously developed from corporate soldiers summoned out from their cubes.
- I love making my own nICE mugs.
- I love giving nICE mugs to my friends.
- I love the look on people’s faces when they hold their first nICE mug.
- I think more people are going to enjoy making and using their own nICE mugs out of ice.