It was a crisp 20 degrees and sunny.

It was the last Sunday in December, in Minneapolis, MN.  It was the last game of the year for the Minnesota Vikings football team and thousands were gathered in the parking lot surrounding TCF Stadium.

We brought along three dozen nICE mugs.

We passed them out.  We got feedback, opinions, and small donations to support our two enthusiastic college student marketing assistants.

Everyone we talked with loved nICE mug.

It was a perfect environment for nICE mug.  Everyone was outside, doing their own thing, and having a great time.

This is what nICE mug is all about.

A celebration of nature, non conformity, and fun.